Browsing All posts tagged under »Digital«

Think Tank debates funding innovation

December 17, 2014


Power to the Pixel‘s annual London Think Tank report, written by SampoMedia co-founder Michael Gubbins, is now available as a free download. The 2014 Think Tank, held at the Quebec Government Office in London’s Pall Mall, was aimed at international public and private funders with responsibility for creative and cultural spending, and explored how far […]

Creative economy lacks fresh ‘isms’

June 18, 2013


This article is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. One of the highlights of Cannes this year was a sparsely attended event at the UK Pavilion. Film-maker and critic Mark Cousins offered a typically personal and eclectic look at the story of film, drawing in influences from post-impressionist art to mathematics, writes Michael […]

Free download – Digital Revolution: The Active Audience

March 15, 2013


Digital Revolution: The Active Audience is the fourth in a series of reports on the impact of digital change on consumer behaviour and industrial practice in European film. The series is written by SampoMedia founder Michael Gubbins, and sponsored by Cine Regio, which represents Europe’s regional film agencies and funding bodies. It argues that digital […]

Connecting creative ideas to audiences

March 5, 2013


SampoMedia was created with a singular intent – to help creative ideas find audiences. That, of course, has always been the desire of media and entertainment organisations but it is becoming clear that an on-demand digital age has moved the goalposts. Over the last few years, there has been a fundamental change in the relationship […]

Gothenburg lecture. Part Three

February 15, 2013


The first two parts of this report suggested that the essential task of the content industries, and particularly film, was to find new ways to engage consumers. They suggested that changes in consumer demand and developments in technology and social networking both necessitated a change of approach, and created many of the tools that made […]

Gothenburg lectures. Part Two

February 8, 2013


Part one of this three-part series looked at the changing market conditions that might drive producers to actively seek new revenues and a broad outline of the need for fundamental change to adapt to audiences. In this second section, we consider some of the factors affecting the development of new models and revenue sources for […]

Gothenburg lecture. Part One

February 6, 2013


SampoMedia founders Michael Gubbins and Peter Buckingham were invited to deliver a lecture at the Gothenburg International Film Festival with the provocative title How To Double Revenues…By Understanding Audiences. In a three-part series starting here, we will look at the key themes raised in the lecture. The talk itself, and SampoMedia, have a depth of […]