Browsing All posts tagged under »consumer behaviour«

Connecting creative ideas to audiences

March 5, 2013


SampoMedia was created with a singular intent – to help creative ideas find audiences. That, of course, has always been the desire of media and entertainment organisations but it is becoming clear that an on-demand digital age has moved the goalposts. Over the last few years, there has been a fundamental change in the relationship […]

Gothenburg lecture. Part One

February 6, 2013


SampoMedia founders Michael Gubbins and Peter Buckingham were invited to deliver a lecture at the Gothenburg International Film Festival with the provocative title How To Double Revenues…By Understanding Audiences. In a three-part series starting here, we will look at the key themes raised in the lecture. The talk itself, and SampoMedia, have a depth of […]